MEGHALAYA COLLECTIVES

Govt of Meghalaya's initiative towards collective marketing of products of small-scale farmers. Meghalaya is nurturing various collectives in the form of cooperatives, SHGs, producer groups and other participatory grass root societies engaged in value chain development of niche products such as turmeric, ginger, dairy produce, honey and spices. These collectives are being supported in mission mode through grants, interest free loans, capacity building exercises and bank linkages and helping them in aggregation, marketing, setting up of primary processing centres, accessing wider markets and realizing better prices. To bring out the communitarian ethos spanning different products, geography and institutions under a common umbrella, it was felt that a brand was needed. And thus, ‘Meghalaya Collectives'.